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Services
The future digital cabin will be built through human-centered and iterative development — guided by deep empathy for the users we serve, storytelling to illustrate their journeys, and a commitment to simplicity through thoughtful reduction.
Discovery
Align brand vision, business goals, consumer insights, and emerging tech to ensure you are
building the right thing.
Development
Provide clarity to your vision using storytelling, journey maps, personas, JTBD/CUJs, and agile methodologies to ensure you are
building it right.
Deployment
Ensure your product is
resonating with customers
through continuous learning and deployment to maintain long-term quality and engagement.
Jason B. Johnson
Founder & Principal Consultant
I am an award-winning design and technology leader with 20+ years creating innovative experiences with 50+ global brands.
Having led global teams at Bose, Harman (Samsung), General Motors, and Ford, I’ve pioneered innovations in digital cockpits, conversational AI, and autonomous mobility.
My work has been recognized by Fast Company, Red Dot, J.D. Power, and WardsAuto.
About
Insights & Ideas
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